Originally launched in 1994 by the founder of the Hard Rock Café, Hype Energy was heavily involved in motorsport in its early years; first by sponsoring the Arrows Formula One team and subsequently Benetton F1, Williams F1, a NASCAR outfit and several motorbike teams. Associated with the Formula One party lifestyle and with a strong presence in the paddock, Hype Energy committed huge funds to sponsorship in order to achieve global recognition and establish worldwide distribution.
Total Malaysia Outlets : 633
THE SPEEDYOU NEED
Hype Energy reached Formula 1 fans through a sponsorship of Racing Poin F1 team, previously known as Jordan F1 when Mr. Gachot was driving for the team. Hype Energy logos appeared on the team’s livery, on the nose cone, inner rear wing, airbox, cockpit, and at certain races on the rear wing. In 2018, the Hype Energy logo was on the driver’s suits and team apparel.
Hype Energy was able to support the team throughout the season with fan and media activations, social media competitions, personalized carbon fibre bottles, and of course an unlimited supply of Hype Energy drinks that kept them going.
Inspired by our motorsports heritage and authentically crafted in-house, our famous can designs pay tribute to the fast paced nature of the racing scene. Carbon fibre elements and a matt black lid are paired with bold colours and full on flavors that will take you from 0 to 100 like nothing else.